Another pressing question that every retail brand is tired of answering: how do you handle returns and exchanges? In addition to having a dedicated section or page regarding the return and exchange process on your website (do you have one yet?), you should have a question and answer on your FAQ page that explains it to your shoppers.

Too often, people take it for granted that websites and E-Commerce stores will ship to them. After all, if you can find it online, it would make sense that you should be able to buy it, right? Unfortunately, that’s not always the case. If you’re only shipping domestic orders, or perhaps you only ship to certain countries, make sure that you spell that out for visitors ahead of time. The last thing you want is someone getting to the checkout before realizing they can’t get shipping to their country of residence.

Everyone’s in a hurry these days. Thanks to giants like Amazon offering next-day (and even same-day) shipping, no one wants to wait. If you charge for shipping, consider offering people a few different delivery options. Regardless, make sure that you use this question to provide people with the specific details of how long delivery takes based on the type of order, as well as whether there is any order processing time.

There are a growing number of options for paying for transactions online. From credit cards and debit cards to electronic wallets, people want more and more versatility in their online shopping. You don’t have to offer it all, but make sure that you’re explicit about what you do accept. If you use a platform like Square or PayPal, make sure you let people know so they have that option in addition to others.